IS MUSIC PART OF THE ATTENTION ECONOMY?

Streaming represents an increasingly significant part of the revenues generated by recorded music and therefore recommendation processes, playlists, algorithms and other big data uses are of the utmost importance.
Generating traffic is not simply a way to promote music, it is the only way to generate revenue.
Just as websites are designed to meet search engine optimization (SEO), is it possible to push one’s music on streaming platforms or to intervene with recommendation algorithms? How to increase exposure? Make it last longer? Is the purchasing of playlist websites by major companies a fair way to maintain their market shares?

Who’s going to be tomorrow’s key player in the financing of recorded music? Paid streaming operators? Or will free streaming and social media keep their dominant position?  How can these revenues be identified, captured and their value be increased?
 


Thursday, October 15th
Théâtre de l'Atelier
13:30 to 15:00

IS MUSIC PART OF THE ATTENTION ECONOMY?

Access: Restricted to MaMA delegates (subject to availability)

FR

MaMA